Brand relationship - digital world

Hi guys,

last two months were very busy so I'm working on several projects. I've wrote a note about digital worlds and brand relationship.

Take a look the rules for brand inside the digital world:

1. Experiment

2. Encourage co-creation

3. Listen and learn

4. Understand the relation ---> connection, content, context,

5. Activate and engae only where it makes sense

6. Entertain

7. Celebrate and respect the consumer


Franco